Elias Game Plan
Introducing renewable subscriptions
Elias Game Plan
Introducing renewable subscriptions
Elias Game Plan
Introducing renewable subscriptions
ROLE
Senior UX/UI Designer
COMPANY
Def Method
INDUSTRY
Spectator Sports
YEAR
2022
RESPONSABILITIES
UX Audit
Research and discovery process
Competitor analysis
Prototyping
Usability Tests
Interaction animation
Handoff to developers
Overview
Elias Sports Bureau has been considered the world's foremost sports statistician and historian. It provides historical research and statistical services in professional sports. Elias provides content, research, and data support to the most significant sports television broadcasts.
Since version 1.0 was released in April 2021, the app has been 100% free. It was focused on getting the three primary leagues (NBA, MLB, and NFL) live and supported in the app.
They had established a baseline, emphasizing features and monetization. At that time, users could not pay for the product, even if they wanted to.
Challenges
To expand their user base to non-corporate sports fans.
Conversion per user, increasing the revenue.
Addressing a user's need to confidently participate in sports betting and fantasy sports with data and analytics.
Provide the insights in an easy-to-access and dynamic way to help users make sports betting decisions.
High level goals
Introducing a new paywall and offering the first version of renewable subscriptions.
Learn from our users and work towards the 2022 Season Pass subscription offering.
At least one user purchases a subscription and does not cancel before the end of Q2 of 2022.
Users can subscribe/cancel through Apple/Google.
Research process
We interviewed over 12 sports fans to collect their behaviours and expectations when they bet. We separated the sports fans into Bettors (NFL fans) and Fantasy (bets for fun).
In addition, we also looked up competitors in the market.
Key takeaways
From previous research, we have identified the NFL as the most significant opportunity for Elias to earn revenue from the App.
By speaking to them, we realized they would pay for a reliable data source on the App instead of searching on Google to find the information because unpaid can be questionable.
The commodity of having everything in one place is accessible and practical.
The bettors also said they would love a personalized experience based on their perfil.
Making decisions
Since the user mentioned, they need to feel the app is reliable and personalized. We decided to add new features for a better Subscription flow experience: Welcome and Onboarding screens.
Iterations with stakeholders, such as brainstorming, ideation, and user testing (using the UserTesting tool), helped us find the best content and create a simple experience.
To create the final solution, we followed the Apple UI Guidelines for in-app purchase.
Impact & outcomes
• The first iteration launched in September 2022 and gained over 400 users in the first 24 hours. Of the 60 users who opened the app for the first time, 16.9% started the trial, and 51,7% of current users subscribed to the Weekly plan.
• The resulting application uses react native on the front end and rails on the backend to synchronize the data.
• Interviews with fantasy and betting players brought a new perspective on the product.
Let's have a virtual coffee to talk about design.
Let's have a virtual coffee to talk about design.
Let's have a virtual coffee to talk about design.
Overview
Elias Sports Bureau has been considered the world's foremost sports statistician and historian. It provides historical research and statistical services in professional sports. Elias provides content, research, and data support to the most significant sports television broadcasts.
Since version 1.0 was released in April 2021, the app has been 100% free. It was focused on getting the three primary leagues (NBA, MLB, and NFL) live and supported in the app.
They had established a baseline, emphasizing features and monetization. At that time, users could not pay for the product, even if they wanted to.
Challenges
To expand their user base to non-corporate sports fans.
Conversion per user, increasing the revenue.
Addressing a user's need to confidently participate in sports betting and fantasy sports with data and analytics.
Provide the insights in an easy-to-access and dynamic way to help users make sports betting decisions.
High level goals
Introducing a new paywall and offering the first version of renewable subscriptions.
Learn from our users and work towards the 2022 Season Pass subscription offering.
At least one user purchases a subscription and does not cancel before the end of Q2 of 2022.
Users can subscribe/cancel through Apple/Google.
Research process
We interviewed over 12 sports fans to collect their behaviours and expectations when they bet. We separated the sports fans into Bettors (NFL fans) and Fantasy (bets for fun).
In addition, we also looked up competitors in the market.
Key takeaways
From previous research, we have identified the NFL as the most significant opportunity for Elias to earn revenue from the App.
By speaking to them, we realized they would pay for a reliable data source on the App instead of searching on Google to find the information because unpaid can be questionable.
The commodity of having everything in one place is accessible and practical.
The bettors also said they would love a personalized experience based on their perfil.
Making decisions
Since the user mentioned, they need to feel the app is reliable and personalized. We decided to add new features for a better Subscription flow experience: Welcome and Onboarding screens.
Iterations with stakeholders, such as brainstorming, ideation, and user testing (using the UserTesting tool), helped us find the best content and create a simple experience.
To create the final solution, we followed the Apple UI Guidelines for in-app purchase.
Impact & outcomes
• The first iteration launched in September 2022 and gained over 400 users in the first 24 hours. Of the 60 users who opened the app for the first time, 16.9% started the trial, and 51,7% of current users subscribed to the Weekly plan.
• The resulting application uses react native on the front end and rails on the backend to synchronize the data.
• Interviews with fantasy and betting players brought a new perspective on the product.
Overview
Elias Sports Bureau has been considered the world's foremost sports statistician and historian. It provides historical research and statistical services in professional sports. Elias provides content, research, and data support to the most significant sports television broadcasts.
Since version 1.0 was released in April 2021, the app has been 100% free. It was focused on getting the three primary leagues (NBA, MLB, and NFL) live and supported in the app.
They had established a baseline, emphasizing features and monetization. At that time, users could not pay for the product, even if they wanted to.
Challenges
To expand their user base to non-corporate sports fans.
Conversion per user, increasing the revenue.
Addressing a user's need to confidently participate in sports betting and fantasy sports with data and analytics.
Provide the insights in an easy-to-access and dynamic way to help users make sports betting decisions.
High level goals
Introducing a new paywall and offering the first version of renewable subscriptions.
Learn from our users and work towards the 2022 Season Pass subscription offering.
At least one user purchases a subscription and does not cancel before the end of Q2 of 2022.
Users can subscribe/cancel through Apple/Google.
Research process
We interviewed over 12 sports fans to collect their behaviours and expectations when they bet. We separated the sports fans into Bettors (NFL fans) and Fantasy (bets for fun).
In addition, we also looked up competitors in the market.
Key takeaways
From previous research, we have identified the NFL as the most significant opportunity for Elias to earn revenue from the App.
By speaking to them, we realized they would pay for a reliable data source on the App instead of searching on Google to find the information because unpaid can be questionable.
The commodity of having everything in one place is accessible and practical.
The bettors also said they would love a personalized experience based on their perfil.
Making decisions
Since the user mentioned, they need to feel the app is reliable and personalized. We decided to add new features for a better Subscription flow experience: Welcome and Onboarding screens.
Iterations with stakeholders, such as brainstorming, ideation, and user testing (using the UserTesting tool), helped us find the best content and create a simple experience.
To create the final solution, we followed the Apple UI Guidelines for in-app purchase.
Impact & outcomes
• The first iteration launched in September 2022 and gained over 400 users in the first 24 hours. Of the 60 users who opened the app for the first time, 16.9% started the trial, and 51,7% of current users subscribed to the Weekly plan.
• The resulting application uses react native on the front end and rails on the backend to synchronize the data.
• Interviews with fantasy and betting players brought a new perspective on the product.