Creditas
Changing people’s lives through good quality credit
Creditas
Changing people’s lives through good quality credit
Creditas
Changing people’s lives through good quality credit
ROLE
Design Manager
COMPANY
Creditas
INDUSTRY
Financial services
YEAR
2022
RESPONSABILITIES
Managing people across multiple projects/team
Design Strategy
Business Review
OKR's
Design Organization
Design Systems
Overview
Creditas, Brazil's leading fintech specializing in secured loans, holds the prestigious title of being a Brazilian unicorn. In a country where citizens often face exorbitant interest rates, Creditas aims to transform this landscape by empowering individuals with access to high-quality credit tailored to their life aspirations.
Collaborating with the team, I contributed to various initiatives within the Loans (Auto and Home Equity) and Insurance divisions, including conceptualizing a new app design, developing an innovative loan experience, enhancing the user experience for customers and customer service, and engaging in numerous other projects.
High level goals
Reinventing the customer experience to provide credit and insurance that Is:
Simple: Seamless user experience and self-service experience
Accessible and emotional: Long-term relationship = Business Advantage
Scalable and Affordable: Consumer-Centric Ecosystem
Research process
With interviews, the definition of the user journey, and personas, we discovered a massive gap in credit application processing. So, we needed to reduce formalization time, which means reducing user time on the product and increasing formalization to increase productivity in the service.
Key takeaways
To improve our customer's user experience by implementing the new design system, we moved to a new level of engineering best practices and architecture quality by modernizing our services.
The system became old over time, both in technology and design, breaking our visual consistency and making it hard for developers to create new features on top of it.
We designed a new experience, system components, and technology platform.
Making decisions
Create a new experience for low-risk customers, giving a personalized experience for all standards, app and web.
Reduce operating friction and give a self-service experience to the user.
Top Up one click: Increase the number of customers requesting Top Up, making the card more visible on the dashboard.
B2B: Nubank Partnership
Impact & outcomes
As a result, we improved efficiency by more than 2% of the end-to-end experience.
Increased self-service in contracts sending into 48%.
100% of screens were moved to new technology architecture.
Let's have a virtual coffee to talk about design.
Let's have a virtual coffee to talk about design.
Let's have a virtual coffee to talk about design.
Overview
Creditas, Brazil's leading fintech specializing in secured loans, holds the prestigious title of being a Brazilian unicorn. In a country where citizens often face exorbitant interest rates, Creditas aims to transform this landscape by empowering individuals with access to high-quality credit tailored to their life aspirations.
Collaborating with the team, I contributed to various initiatives within the Loans (Auto and Home Equity) and Insurance divisions, including conceptualizing a new app design, developing an innovative loan experience, enhancing the user experience for customers and customer service, and engaging in numerous other projects.
High level goals
Reinventing the customer experience to provide credit and insurance that Is:
Simple: Seamless user experience and self-service experience
Accessible and emotional: Long-term relationship = Business Advantage
Scalable and Affordable: Consumer-Centric Ecosystem
Research process
With interviews, the definition of the user journey, and personas, we discovered a massive gap in credit application processing. So, we needed to reduce formalization time, which means reducing user time on the product and increasing formalization to increase productivity in the service.
Key takeaways
To improve our customer's user experience by implementing the new design system, we moved to a new level of engineering best practices and architecture quality by modernizing our services.
The system became old over time, both in technology and design, breaking our visual consistency and making it hard for developers to create new features on top of it.
We designed a new experience, system components, and technology platform.
Making decisions
Create a new experience for low-risk customers, giving a personalized experience for all standards, app and web.
Reduce operating friction and give a self-service experience to the user.
Top Up one click: Increase the number of customers requesting Top Up, making the card more visible on the dashboard.
B2B: Nubank Partnership
Impact & outcomes
As a result, we improved efficiency by more than 2% of the end-to-end experience.
Increased self-service in contracts sending into 48%.
100% of screens were moved to new technology architecture.
Overview
Creditas, Brazil's leading fintech specializing in secured loans, holds the prestigious title of being a Brazilian unicorn. In a country where citizens often face exorbitant interest rates, Creditas aims to transform this landscape by empowering individuals with access to high-quality credit tailored to their life aspirations.
Collaborating with the team, I contributed to various initiatives within the Loans (Auto and Home Equity) and Insurance divisions, including conceptualizing a new app design, developing an innovative loan experience, enhancing the user experience for customers and customer service, and engaging in numerous other projects.
High level goals
Reinventing the customer experience to provide credit and insurance that Is:
Simple: Seamless user experience and self-service experience
Accessible and emotional: Long-term relationship = Business Advantage
Scalable and Affordable: Consumer-Centric Ecosystem
Research process
With interviews, the definition of the user journey, and personas, we discovered a massive gap in credit application processing. So, we needed to reduce formalization time, which means reducing user time on the product and increasing formalization to increase productivity in the service.
Key takeaways
To improve our customer's user experience by implementing the new design system, we moved to a new level of engineering best practices and architecture quality by modernizing our services.
The system became old over time, both in technology and design, breaking our visual consistency and making it hard for developers to create new features on top of it.
We designed a new experience, system components, and technology platform.
Making decisions
Create a new experience for low-risk customers, giving a personalized experience for all standards, app and web.
Reduce operating friction and give a self-service experience to the user.
Top Up one click: Increase the number of customers requesting Top Up, making the card more visible on the dashboard.
B2B: Nubank Partnership
Impact & outcomes
As a result, we improved efficiency by more than 2% of the end-to-end experience.
Increased self-service in contracts sending into 48%.
100% of screens were moved to new technology architecture.