Sanofi
Creating an easy way to connect doctors and patients
Sanofi
Creating an easy way to connect doctors and patients
Sanofi
Creating an easy way to connect doctors and patients
ROLE
Sr. Digital Designer
COMPANY
MESA
INDUSTRY
Pharmaceutical Manufacturing
YEAR
2022
RESPONSABILITIES
UX/UI
Prototyping
Visual and Motion Design
Art Direction
Overview
Refashioning the communication of Foundation products involves reshaping the entire approach, aiming to raise awareness, foster consideration, and significantly influence prescription rates. Our endeavour necessitates scalability while meticulously examining every interaction with physicians to ensure our solution captivates and integrates patients' requirements.
I created the solution and defined the new visual communication design.
High level goals
The objective is to present a prototype of this revamped model encompassing identity, framework, budgetary considerations, timelines, and innovative manifestations that make the solution tangible.
Find the human and scalable solution.
Research process
In the first interviews with stakeholders, we discovered:
The industry needed the ideal format to get close to the patient.
They focus on doctors and relate to them. Because they understand that they are the most important connection.
Today's formula used for the industry is sampling, content, and relationship doctors.
But where is the patient in this?
Key takeaways
Put patients at the center—the industry's new frontier of innovation.
See patients and doctors equally in the equation.
How can the industry act in this relationship?
Who cares
Who is cared for
Making decisions
Reframe the role of the sample: We decided to go beyond Sanofi's panel of doctors to bring different, young, engaged people with energy for change.
Use existing channels: There's no need to reinvent the wheel. It has already been created. We have to use what people use in their daily lives.
Do all this without breaking compliance rules: Restrictions serve as stimulating challenges.
Impact & outcomes
Let's have a virtual coffee to talk about design.
Let's have a virtual coffee to talk about design.
Let's have a virtual coffee to talk about design.
Overview
Refashioning the communication of Foundation products involves reshaping the entire approach, aiming to raise awareness, foster consideration, and significantly influence prescription rates. Our endeavour necessitates scalability while meticulously examining every interaction with physicians to ensure our solution captivates and integrates patients' requirements.
I created the solution and defined the new visual communication design.
High level goals
The objective is to present a prototype of this revamped model encompassing identity, framework, budgetary considerations, timelines, and innovative manifestations that make the solution tangible.
Find the human and scalable solution.
Research process
In the first interviews with stakeholders, we discovered:
The industry needed the ideal format to get close to the patient.
They focus on doctors and relate to them. Because they understand that they are the most important connection.
Today's formula used for the industry is sampling, content, and relationship doctors.
But where is the patient in this?
Key takeaways
Put patients at the center—the industry's new frontier of innovation.
See patients and doctors equally in the equation.
How can the industry act in this relationship?
Who cares
Who is cared for
Making decisions
Reframe the role of the sample: We decided to go beyond Sanofi's panel of doctors to bring different, young, engaged people with energy for change.
Use existing channels: There's no need to reinvent the wheel. It has already been created. We have to use what people use in their daily lives.
Do all this without breaking compliance rules: Restrictions serve as stimulating challenges.
Impact & outcomes
Overview
Refashioning the communication of Foundation products involves reshaping the entire approach, aiming to raise awareness, foster consideration, and significantly influence prescription rates. Our endeavour necessitates scalability while meticulously examining every interaction with physicians to ensure our solution captivates and integrates patients' requirements.
I created the solution and defined the new visual communication design.
High level goals
The objective is to present a prototype of this revamped model encompassing identity, framework, budgetary considerations, timelines, and innovative manifestations that make the solution tangible.
Find the human and scalable solution.
Research process
In the first interviews with stakeholders, we discovered:
The industry needed the ideal format to get close to the patient.
They focus on doctors and relate to them. Because they understand that they are the most important connection.
Today's formula used for the industry is sampling, content, and relationship doctors.
But where is the patient in this?
Key takeaways
Put patients at the center—the industry's new frontier of innovation.
See patients and doctors equally in the equation.
How can the industry act in this relationship?
Who cares
Who is cared for
Making decisions
Reframe the role of the sample: We decided to go beyond Sanofi's panel of doctors to bring different, young, engaged people with energy for change.
Use existing channels: There's no need to reinvent the wheel. It has already been created. We have to use what people use in their daily lives.
Do all this without breaking compliance rules: Restrictions serve as stimulating challenges.